m e l y n m e d i a
How charities can benefit
How to get free fantastic
publicity and get your message across.
You're involved with a charity, NGO, pressure group or
community action organisation. You want to use the mass
media to get your message across to your target audience.
Here are some of the options available to you:
...be proactive. Create a news event and tempt the media
there by press release
...be passive. Wait for something related to your
organisation to hit the news and wait for the radio of TV
station to call you for a soundbite.
...pay for airtime - spot ads - at a 'charity rate'
...persuade a network to adopt you as 'Station Charity'
and launch appeals
Melyn Media recommends you find a sponsor company that
can see the benefit of doing more than just paying for
spot ads. A company that wants to enable the provision of
information that can improve its customers' quality of
life by sponsoring a broadcast social action program
...helps you achieve your aims and is right for the
people you want to receive your message
...works for your sponsor
...fits the TV or radio station format copy here
(Take me back to Melyn Media)